First, we define what the campaign needs to achieve and how much it makes sense to invest. We don’t recommend a budget just because it’s typical; we look at it in relation to your goals, market and competition.
During the campaign, we monitor performance and adjust how the budget is allocated. If an ad or audience isn’t delivering the expected results, we change the approach. The budget should go where we have the strongest reason to expect a real business impact.
What the monthly report covers
- How much was spent and on which campaigns
- How many inquiries, purchases or other conversions were generated
- The cost per result
- What worked, what we changed and what we recommend next
NoteCampaign results don’t depend on the ads alone. The number of inquiries and sales is also shaped by the quality of the offer, pricing, competition, the website and how quickly potential customers get a response. That’s why we look at the entire journey from ad to conversion.