Privacy Policy | Dignitive

Who is responsible for your data

This Privacy Policy explains how Dignitive collects, uses, stores and protects personal data when you visit www.dignitive.rs, submit an enquiry or otherwise communicate with us about our services.

For the purposes of this policy, Dignitive refers to the agency operating this website. For privacy enquiries, contact info@dignitive.rs or call +381 65 665 3983. Business location: Belgrade, Serbia.

We aim to process data transparently and in accordance with the Serbian Law on Personal Data Protection and, where applicable, the EU General Data Protection Regulation (GDPR).

Personal data we collect

The information involved depends on how you use our website and communicate with us. It may include:

Information you provide: name, email address, telephone number, company name, message content, project details and other information you enter into a contact form or send to us.
Business correspondence: previous communications, arrangements and information needed to prepare a proposal or provide services.
Technical information: IP address, browser and device type, operating system, access time, pages viewed and basic server-log information, to the extent recorded for site operation and security.
Cookie-related information: website preferences and, where relevant technologies are enabled and an appropriate legal basis exists, information about site usage and advertising interactions.

Please do not submit sensitive personal information through our contact forms, such as health information or details of political or religious beliefs, unless this is specifically necessary and agreed in advance.

Purposes and legal bases for processing

We process personal information only for a defined purpose and on an appropriate legal basis:

Responding to enquiries and preparing proposals: taking steps at your request before entering into a contract, or our legitimate interest in responding to business correspondence.
Arranging and providing services: performing contracts and related obligations.
Administration and legal compliance: fulfilling legal duties, including applicable accounting and tax requirements.
Keeping the website secure and functional: our legitimate interest in maintaining the site, preventing misuse and addressing technical issues.
Analytics, advertising cookies and promotional messages: your consent where required by law, which you may later withdraw.

When we rely on legitimate interests, we consider the balance between those interests and your rights and freedoms.

Contact forms and business enquiries

If you contact us through a form, email or telephone, we use the information provided to understand your request, answer questions, arrange a conversation or prepare a proposal. We may retain the correspondence to keep track of previous discussions and any continuing business relationship.

Fields marked as required are needed to handle your enquiry. Supplying other information is voluntary. Without basic contact details or the substance of your request, we may be unable to respond.

Submitting a business enquiry does not, by itself, subscribe you to marketing emails. We will request consent for promotional email communications where required, and such messages should offer a straightforward way to unsubscribe.

Cookies and local storage

Cookies are small files that a website may place in your browser. Some preferences may also be saved using your browser's local storage, such as your choice of light or dark theme.

Strictly necessary and functional: support website operation, essential security functions and your preferences.
Analytics: help us understand traffic and website usage if analytics services are enabled.
Marketing: may be used to measure advertising and show more relevant ads if advertising technologies are enabled.

Where consent is required, non-essential analytics and marketing cookies should not be activated before you make a choice. If a cookie preferences panel is available on the website, you can use it to change or withdraw your consent. You can also manage cookies in your browser settings; disabling some categories may affect particular features.

Where relevant cookies are used, details of the cookies actually active on the site, their providers and retention periods should be made available through the site's cookie notice or settings.

Analytics, advertising and third-party content

Depending on the website's current configuration, we may use traffic and campaign measurement services such as Google Analytics or Meta technologies, and services that display embedded third-party content. Such integrations may process technical identifiers and interaction information under their own privacy policies.

Referring to a service in this policy does not mean it is necessarily active on every page. For details of integrations currently enabled, please refer to the actual website settings and cookie notice.

If you follow a link to an external platform, that platform's privacy policy applies to its subsequent processing of your data.

Who may receive your data

Your information may be accessible to team members who need it to respond to enquiries or manage a business relationship, and to trusted technical providers where necessary. These may include website hosting, email infrastructure, website maintenance, analytics and business communication providers.

Where applicable, we govern processor responsibilities and safeguards through appropriate contractual arrangements. We may also disclose information to competent authorities where legally required or where necessary to protect our rights.

We do not publish private enquiry details publicly as part of handling your request unless there is an appropriate basis or you ask us to do so.

International data transfers

Some service providers may process or store data on servers outside Serbia, including in the European Economic Area and in other countries. The location depends on the services involved.

When personal data is transferred internationally, applicable legal requirements and safeguards must be observed, taking into account the destination and the laws governing the transfer. You may request further information about a particular transfer and available safeguards at info@dignitive.rs.

How long we retain information

We keep information only as long as needed for the purpose for which it was collected or as required by law. Retention depends on the category:

Contact enquiries: while we handle the request and for a reasonable period needed for follow-up or business relationship records.
Contract and invoice information: throughout the engagement and for legally required document retention periods.
Technical logs: for as long as reasonably necessary for security and system diagnostics.
Consent-based marketing: until you unsubscribe or withdraw consent, except for minimal information needed to honour that choice.

After the relevant period, we delete or anonymise information, or continue restricted retention where required by law or justified by a legitimate need.

Your data protection rights

Depending on the applicable law and the circumstances, you may have the right to:

receive information about processing and obtain access to your data;
request correction of inaccurate or completion of incomplete information;
request erasure or restriction of processing where legal conditions are met;
object to processing based on legitimate interests and to direct marketing;
request data portability where the relevant conditions apply;
withdraw consent at any time, without affecting prior lawful processing.

To exercise your rights, email info@dignitive.rs. To protect your information, we may reasonably verify your identity before responding. We will respond within the applicable statutory period, subject to any permitted extensions.

If you believe your information is being processed unlawfully, you can lodge a complaint with the Serbian Commissioner for Information of Public Importance and Personal Data Protection and use other available legal remedies. If the GDPR applies to the particular processing, you may also have the right to complain to a competent supervisory authority in the EU/EEA.

How we protect personal data

We apply reasonable technical and organisational measures proportionate to the types of data and processing risks, including access controls, system updates and restricting access to people who need the information for their work.

No online transmission or electronic storage method is completely risk-free. If you identify a potential security issue relating to our website, please notify us at info@dignitive.rs.

Children and links to other websites

Our website presents business services and is not directed at children. We do not intentionally request children's personal information through our contact forms. If you believe such information has been provided, please contact us so we can assess the appropriate steps.

Our website may link to external websites and social media platforms. We do not control their privacy practices and encourage you to review their policies before sharing your information.

Changes to this policy

We may update this Privacy Policy to reflect changes to the website, the tools we use or legal requirements. The current version is published on this page with its last-updated date. Where necessary, we will provide additional appropriate notice of significant changes.

Privacy contact details

For questions about this policy, the handling of personal information or exercising your rights, please contact:

Agency: Dignitive
Location: Belgrade, Serbia
Email: info@dignitive.rs
Telephone: +381 65 665 3983

Last updated: 27 October 2026.